On January 30, 2025, Associate Professor of the Department of Management, Marketing, and Quality Assurance in Pharmacy Svitlana Zhadko delivered a guest lecture on “Traditional and Innovative Forms of Marketing Communications in the Pharmaceutical Market” at the Zhytomyr College of Pharmacy. The lecture was held within the framework of the pharmaceutical disciplines club.
The lecturer outlined the key marketing communication tools traditionally used in pharmaceutical marketing, as well as modern trends shaping new approaches to the promotion of medicines and medical products.
During the lecture, the current state of the advertising market in Ukraine was analyzed, highlighting the rapid development of the Digital (Internet) Media segment. The application of traditional marketing communication methods in the pharmaceutical sector, the impact of digital technologies on marketing strategies, and the role of social media and content marketing in engaging the target audience were also discussed.
