The purpose of the conference are generalization the achievements and use of management and marketing in today’s economy; summarizing activities and identification of priority directions of further development of pharmaceutical science and practice, forms and methods of teaching disciplines the organizational, economic and administrative direction based on management theory and marketing; development cooperation of scientists of Ukraine, CIS and foreign countries, representatives of pharmacies and pharmaceutical companies and marketing consulting companies in management and marketing.
Invited to participate in the Conference: organizers of health system and pharmacy, scientists, professors of higher pharmaceutical (medical) schools and departments of educational institutions that train specialists in management and marketing, pharmacists, doctors, marketers and managers of wholesalers, retail and manufacturing firms, market analysis and research companies, representative offices of foreign companies, graduate students, undergraduates, students.
The main directions of Conference:
- Modern fundamental provisions of management and marketing;
- Condition and prospects of management and marketing in health care and pharmacy;
- Marketing management;
- Social management;
- Information technology in administrative activity of pharmaceutical organizations;
- Risk management and features of industry risks;
- Personnel support execution of management tasks of pharmaceutical organizations;
- Management of labor resources and personnel;
- Marketing research;
- Place of management and marketing in training professionals for industries and problems of teaching;
- Practice postgraduate training of specialists in management and marketing;
- Organization of search, development, research, registration and production of new medicines based on marketing;
- Issue of import substitution of drugs from the standpoint of management and marketing;
- Management of rational use of medicines and responsible self-medication;
- Quality management in system of medical and pharmaceutical care.
Conference languages: Ukrainian, Russian and English.